Snap And Amazon Jointly Develop Visual Search Capabilities

According to "fortune" magazine online edition Beijing time on July 10th, Snap is laying the foundation for deep cooperation with e-commerce giant Amazon. According to technology media TechCrunch, the new version of the Snapchat application that Snap is developing includes a new feature called "visual search", which can be sent to Amazon using a Snapchat camera and then the latter will show the search results.

The source code found by TechCrunch in this Snapchat application contains a piece of pop-up text, which is "pressed and kept to identify objects, songs, barcodes, and more!" This can transfer data to Amazon, Shazam and other partners. "
Snap has a similar partnership with music service Shazam, which can be sent to Shazam's music database through Snapchat camera scanning songs. This function allows users to find artists through Shazam, and then track them on Snapchat.
For mobile applications, vision and barcode search are not new. Amazon applications also include bar code scanning. In early 2017, the photo sharing application Pinterest launched the Lens function, using AI technology to identify objects, and then displayed pictures of similar objects. Last fall, Pinterest announced its Lens function and an advertising agreement with Taghit, a retail giant.

After listing IPO in 2017, Snap has been working hard to raise revenue. It has been reported that Snapchat will be transformed into a game platform and multimedia messaging applications. According to The Information, from the fall of this year, Snap will allow third party developers to develop games that can be run in Snapchat. There is a game company that has signed a contract with Snap.

This will make Snapchat more like Tencent's WeChat. WeChat has brought a wealth of money to Tencent through its in-game shopping feature.

Integrating more services can not only increase revenue, but also increase user participation. User participation is a major problem facing Snap.

In the last quarter, Snap earned $150 million, less than Wall Street expected. Snap's share price closed at $13.65 per share on Monday, less than the issue price of $17.